Reliant Redesign
Project Objectives ( the skinny )

  • Deregulation was forcing electricity providers to fight for customers and their loyalty.
  • Develop a new visual brand strategy of the site.
  • The redesign of the information mapping and taxonomy of the Website.
  • The integration of the page templates into the Documentum WebPublisher Content Management System.
  • Provide the ability to have personalized content and targeted promotions.

Reliant.com 2006 Redesign

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8shoe Media
Project Objectives ( the skinny )

  • This “was” my company site.
  • Site should be simple and straight forward.
  • Should push usability design. PUSH. PUSH. PUSH.
  • No photography. All original Illustrations.

8shoe Media

view >> screenshots to come

Architectural Millwork Inc.
Project Objectives ( the skinny ) Complete rework of current site.

  • Focus on portfolio – make it a showcase of work, not a laundry list of projects.
  • Focus on content – paint a picture, don’t provide a technical overview of the project and the company.
  • Make millwork sexy and alluring.
  • Bring more of the company personality to the site. AMI is a small family owned business that has a lot of personality and would like to migrate that to the site.

Architectural Millwork

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Azurix
Project Objectives ( the skinny ) Isolate the unique offerings and educate the customer on their differentiating characteristics.

  • Create a market/information centric content architecture.
  • Minimize the need of a web master through proprietary content management software.
  • Create a solid review workflow plan for internal content providers.
  • Ability to easily alter the spotlight content within the flash on the homepage.
  • Utilize water specific imagery.

port_azurix01_tn

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Boise Cascade – Boisewood.com
Project Objectives ( the skinny ) Create a scalable Information Architecture that can easily accommodate future content.

  • Fast and Secure. Most users are dialup. No time to download unnecessary graphics.
  • Coherent navigation structure with a simple color system that plainly outlines the navigation.
  • Environmentally friendly look and feel. Boise Cascade wants to be viewed as a conservation company.
  • Provide current news specific to the lumber industry.
  • Create an easy to use order tracking system for users. Most users fall below the curve on web knowledge.

Boise

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Conoco – Nigeria (CD-ROM)
Project Objectives ( the skinny ) Convince the Nigerian government to choose Conoco to develop oil fields off its coastline.

  • Create a self contained promotional package that would require little effort by the end user.
  • Emphasized Conoco’s community efforts and it’s enviromental record. These items needed to be addressed in a transparent fashion. A feeling more than a spreadsheet full of statistics
  • Utilized traditional, vibrant colors, as well as, familiar patterns and tones.
  • Minimized the level of user interactivity.
  • Worked directly with Sybil Media to design and produce this CD-ROM.

port_conoconigeria01_tn

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Conoco – Carbon Fiber (flash commercial)
Project Objectives ( the skinny ) Announce the development of a new industrial product.

  • Touch on key benefits of carbon fiber.
  • Develop a dramatic soundtrack and animation.
  • Generate public interest from users.
  • Worked directly with Sybil Media to design and produce this CD-ROM.

port_conococarbon01_tn

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FMC – Mini Website
Project Objectives ( the skinny ) Design an alternative to the standard brand guidelines.

  • Keep design simple and straight forward.
  • Utilize thoughtful imagery.
  • Reduce color palette to a minimum

FMC

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Jiffy Lube – How Cars Work
Project Objectives ( the skinny )

  • Originally created by Siegel & Gale.
  • I was hired to create a number of new illustrations and animations for this flash piece.

JIffy Lube - How Cars Work

view >> view on Jiffylube.com

Jiffy Lube – Icon Development
Project Objectives ( the skinny )
I have been working with Jiffy Lubes marketing department for the past 8 years. One of the primary projects has been Otto Care. This project has produced thousands of images for their franchises and in order to keep up with the images and their uses, I set up on online image gallery.

  • Create and online image gallery for Otto Care screens.
  • Gallery should be: Searchable, Categorized, Keywords, etc.
  • The standard icons used in the gallery were not very appealing. Below is a sample of the new icons

JIffy Lube - Icon Development


Jiffy Lube – Otto Care
Project Objectives ( the skinny )

  • Create an online standards website for Otto Care…. standard stuff, fonts, raw files etc.

JIffy Lube - Ottocare

view >> archived site will be posted shortly


Xomed – Medtronic CD
Project Objectives ( the skinny )
I was asked by Xomed to make alterations to the Interactive CD-Rom I created for Tympany. For the most part, they wanted to alter the branding (co-brand) and change the calculator. The ROI calculator is the most interesting element in this project. Below is a list of key features regarding the calculator: External XMLfile that drives the medicare regions and their reimbursements. When the reimbursement rates change, Xomed/Medtronic can out a new XML file and have an updated calculator.

  • The results can be printed after calculation. This is beneficial for 2 reasons.
      • Most users want a hard copy to review.
      Additional information can be appended to the print out to help move sales along.

Xomed - Meditronic CD

Reliant – Pro Bowl Campaign
Project Objectives ( the skinny ) Develop and design an email campaign for Reliant’s Pro Bowl ticket give away

  • Keep it fun and light.
  • Should feel like Hawaii.
  • Get it designed in a half a day.

Reliant - Pro-Bowl Campaign

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Royal Cay
Project Objectives ( the skinny ) Create a luxurious, calm, and relaxing design.

  • Incorporate indigenous vegetation and animal life into the design
  • Utilize flash and virtual technologies to immerse the users.
  • Create a high level of personalization for the sales force. – Provide the ablity for the sales force to document and post potential clients site preferences, photography, contacts, and sales literature

Royal Cay

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Skdmarx
Project Objectives ( the skinny ) Develop a unique identity/branding system that is simple and cost effective.

  • Create a logo that could easily be used as a tag for each garment.
  • Develop a site that provided a unique experience for the user.
  • Emphasize the playfulness of the product.
  • Provide the user the opportunity to purchase at every turn.

Skdmarx

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Success Rice – Refresh
Project Objectives ( the skinny ) Refine site design

  • Focus on products and recipes
  • Incorporate new logo
  • Refine the site structure and reduce the level of clutter that had slowly developed

Success Rice - Refresh

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Scott Hanagriff – 2001 – Flash Portfolio
Project Objectives ( the skinny ) Dot Bomb Portfolio.

  • Luminant Worldwide collapsed. I needed to get a new portfolio up
  • I wanted to create an expanding portfolio.

Scott Hanagriff - 2001 - Flash Portfolio

view >> view archived site

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