Lennar – MyLennar

Vision Statement
The MyLennar customer portal project unifies the sales execution process, from the initial home search through post-close support, into a single web-based application. The consumer facing application establishes a consistent, streamlined experience that promotes communication and guides the new home buyer through a well defined purchasing process.

Business Problem Statement

  • The Lennar home buying process is unnecessarily complicated by the use of disparate systems for home search, sales, financing, title insurance, homeowners insurance and post-close service and support. In addition to the interruptive consumer flow, Lennar experiences data quality and tracking issues as data moves through these systems.
  • Opportunities for cross selling of adjacent services is unnecessarily restricted by manual processes.
  • Empower Lennar customers with a simple, yet comprehensive tool to enhance and improve their home buying and homeownership experiences.

Key customer benefit(s):

  • Ease of mind driven by Lennar’s consistent, streamlined, and simplified process
  • Single source for all information related to customer’s home experience
  • Ongoing, positive, and productive relationship with Lennar

Key Business benefit(s):

  • Improved gross sales
  • Reduced cancellations
  • Increased referrals
  • Improved JDPower scores
  • Reduce customer care requests
  • Establish additional revenue streams – Example – Warranty Renewal Program.

Additional Information

  • Gathered requirements and concerns from key stakeholders. NAT, UAMC, Lennar Ventures, Lennar, Marketing, Operations, Customer Care, IT & Sales.
  • Compiled requirements and prioritized with Stakeholders.
  • Identified system impact. JDE, Siebel, Sieble On-Premise, Build Pro, Dorado, UAMC
  • 10(+) BRD’s
  • Functional Requirements Documents Design Deliverables Documents System Impact
  • Documentation Testing Requirements
  • Training Documentation Communication Plan